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Yardstick’s automated service collects shipping data, analyzes with our RMA, and ranks shipment combinations for the highest profitability.


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Our Mission

Yardstick aims to boost trucking profits, doubling the 8.7% industry average while curbing the US driver shortage impacts by introducing a sophisticated Revenue Maximization Algorithm to increase resource utilization and revenue for smaller trucking companies without expanding their resources. By considering multiple shipment-and-return scenarios instead of simple A-B or X-Y routes, we aim to create more efficient schedules that maximize profitability.

Our Resolution

An intelligent dispatch automation platform that aggregates load board data:

  • Removes the need for traditional dispatch services
  • Puts the owner/operator/driver in control
  • Reduces frustration, downtime, and app fatigue

For Drivers using Load Boards:

  • An increase in take home revenue of at least $84.70 a day or $21k per year.

For Drivers currently using a dispatch service:

  • An increase of take home revenue of $57 to $114 per day or $14 – $28k per year.

Both results are after Yardstick fees are deductions

Across the industry this equals avg 13% take home pay increase for Drivers.


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Marketing & Strategy

Our goal for the next 4 years is:

6% of the Market

We estimate the market size for which our solution is designed in monetary terms: 

US Addressable Market: $127.5B

US Serviceable Market: $270M


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